Marchionne, champion of Marketing, Communications & Advertising...

(English version of... Marchionne, asso del Marketing, della Comunicazione & Pubblicità... )

Due to his arrogant and aloof behavior, he was able to get sympathy before not only from his employees but also from FIAT clientèle - whose target is actually from the same social group - who are sensitive and adverse to the bad behavior of old-school managers...

All of this publicity is at the detriment of FIAT and its relative sales, naturally.

Clearly not satisfied, he has now started advertising for a competitor for free, for Volkswagen to be exact...   http://www3.lastampa.it/economia/sezioni/articolo/lstp/463686/

Not just detail-obsessed top manager, then...
> (Try to search the following by Google engine:) Boss Sweats Details of Chrysler Revival (by WSJ.com)
> (Italian version)...  http://porcilesilvano.blogspot.it/2011/01/le-marchionnate-hanno-le-gambe-corte.html

Not only lacking in terms of strategy, research and development, human resource management and more... http://porcilesilvano.blogspot.it/2012/02/marchionne-vada-lezione.html

It is hard to understand how such a character was able to get to the top in an industrial context, moreover private.

Poor FIAT, and more than that - the poor employees! But then one could also say, poor Italy!
It's not even an isolated case, but it is in good company.
Who are his management comrades at the same level around the country? The list is long. We can let the crisis do the job - little by little they'll all come out from their hiding places...
It's the case even over here, in Genova...